Privacy Policy

Effective date: 20 May 2025

Direct Trade Supplies (trading as G & R Electrical Wholesalers Ltd) is committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We do not collect or store your full credit or debit card details. All payment transactions are processed securely by third-party providers such as SagePay and PayPal.

1. Who We Are

We are the data controller for any personal data you provide to us. Our registered office is:

Direct Trade Supplies
Unit 4, Drakes Court
Eagle Way, Langage Industrial Estate
Plymouth, PL7 5JY, United Kingdom

For any privacy-related queries or to exercise your rights, please contact us at:
Email: sales@directtradesupplies.co.uk

2. What Data We Collect

We may collect the following categories of personal data:

• Identity & Contact Data: name, address, email, phone number
• Transaction Data: order history, payment status (not card details), delivery details
• Account Data: login credentials (encrypted)
• Technical Data: IP address, browser type, device type, referral source
• Usage Data: web pages visited, time on site, interactions with ads
• Cookie & Tracking Data: collected through Google Analytics, Wordfence, and other services (see Cookie Policy)

3. How and Why We Use Your Data

We process your personal data only when there is a lawful basis to do so:

• Consent: When you opt into newsletters or marketing communications
• Contract: To fulfil your order and deliver goods
• Legal Obligation: For tax, fraud prevention, or regulatory compliance
• Legitimate Interests: To improve website functionality, send service communications, or understand purchasing trends

4. When We Collect Your Data

We may collect your data when:

• You visit our website (e.g., IP tracking, cookies)
• You place an order or create an account
• You engage with us on social media
• You contact us via phone, email, or forms
• You participate in promotions or surveys
• A third-party refers you to us with your permission

5. Cookies & Tracking

We use cookies to improve your browsing experience and analyse website traffic. Some cookies are essential, while others are optional and used for analytics or marketing.

Please see our Cookie Policy for full details on cookies used and how to manage your preferences.

6. Who We Share Your Data With

We only share your data with trusted third parties for specific purposes:

• Delivery Partners: DPD, Royal Mail
• Payment Processors: SagePay, PayPal
• Analytics & Advertising: Google Analytics, Google Ads, Microsoft Ads
• Suppliers and Manufacturers (for Direct Delivery):
  In some cases, we may arrange for products to be delivered to you directly from our suppliers or manufacturers. To do this, we share your contact and delivery information (e.g. name, address, phone number, and email) with them solely for the purpose of fulfilling your order and providing delivery updates. These third parties are contractually obligated to use your data only for this purpose and in compliance with data protection regulations.

We only share the minimum information necessary and ensure these third parties comply with data protection obligations. Examples of shared data include:

• Order ID, Customer Name, Address, Email, Phone, Order Value

7. How We Protect Your Data

• All website data is encrypted via SSL
• Sensitive payment data is handled by third-party gateways only
• Our servers are regularly monitored and protected
• Access to personal data is restricted and controlled internally

8. How Long We Keep Your Data

We retain personal data only as long as necessary:

• Orders: Kept for up to 6 years for accounting and legal compliance
• Warranties: Data retained for the duration of the warranty
• Inactive Accounts: Deleted or anonymised after 6 years of inactivity
• Marketing Preferences: Held until consent is withdrawn

9. Your Rights

You have the following rights over your personal data:

• To access the personal data we hold about you
• To correct inaccuracies in your data
• To request deletion of your data where legally applicable
• To object to direct marketing or automated decision-making
• To withdraw consent at any time

To exercise these rights, contact us at: sales@directtradesupplies.co.uk

We may ask for ID to verify your request. If you are dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

10. Business Transfers

In the event of a business sale, merger, or acquisition, your data may be transferred as part of the transaction, but will remain protected under this Privacy Policy.

11. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with the updated effective date. We encourage you to check back occasionally to stay informed.

Last updated: 20 May 2025